Sales & Marketing

Services / Sales & Marketing

We advise on key Sales and Marketing issues that determine success in the marketplace

Marketing Strategy:

  • Customer Segmentation: defining the correct target consumers to build market share
  • Customers Insight Development: understanding the key consumer insights driving purchases
  • Marketing Mix Optimisation: defining the winning mix to build brand success

Branding Strategy:

  • Brand Management: conducting strategic brand diagnostics to renew brand success
  • Brand Portfolio: finalising brand portfolio in line with consumer behavior and segmentation

Product Strategy:

  • New Product Development: determing new product strategy to lead category
  • Product Mix: optimising product range to capture share profitably

Route to Market:

  • RTM/ GTM Strategy: determining efficient yet cost effective RTM to penetrate market
  • Channel Development: finalsing new channel strategy to deepen sales
  • Sales Force Optimisation: determining effective resource allocation in the field

Pricing Strategy:

  • Pricing Tactics: finalising pricing strategies to beat competition
  • Price Benchmarking: positioning strategy in line with value proposition